Some lawyers think it’s funny, while others opine that it demeans the legal profession. Funny lawyer commercials  have become a question among lawyers and lawyer video marketing services . Do they work? What type of humor should lawyers use for attorney video marketing and how much is too much? To ensure professionalism in presentation yet creating an impact, some guidelines should be followed in marketing lawyer videos with legal humor. Here are some basic tips:

Try to appear relaxed and not too serious, yet try to appear professional and trustworthy.

Everybody loves a good laugh and using legal humor in funny lawyer videos or funny lawyer commercials can work if done right. A basic tip is to follow is to try to be relaxed and light yet remain professional and appear intelligent and trustworthy. Studies show that people are drawn to persons with good sense of humor.

Anticipate your prospective clients and know your practice.

Funny lawyer videos or lawyer video jokes might work for certain types of law practices, but in other areas of practice they may not work. An immigration lawyer certainly would not want to poke fun at illegal aliens, neither would a divorce lawyer want to make light a cheating husband’s excuses to an angry divorcing client. In short, depending on the circumstances, people may find the use of legal humor offensive and inappropriate. If that might be the case, then such humor is better left out the video or commercial.

Funny attorney videos have been shown to be more popular than more serious ones but they have to be used carefully since you can ruin your firm’s image or branding along with your personal image if you go overboard. In some law firms the use of legal humor in lawyer video advertisements or commercials is a no no. Some law firms may even outright ban such use out of fear of saying something wrong or unintentional. Again, try to remember your audience. Just because you get a joke does not mean your audience always will. Simply put, if you are a wrongful death attorney and a client walks into your office with a wrongful death case, just make no jokes alluding to the grim reaper putting a client’s relative out of his or her misery.

Sometimes, on the other hand funny lawyer videos when done correctly can improve business as a whole.

Funny attorney videos on the other hand can improve business as a whole when done correctly. In most cases, people may find you more friendly and open, and like you for it. Legal matters can often time s be boring and strenuous, so a joke here and there might win you a permanent client if done correctly. Just remember when creating a funny lawyer video commercial, advertisement or joke, to be always light with humor just to be on the safe side, giving that wide variety of people might be viewing your video.

Again, the use of funny lawyer videos is a judgment call. You don’t have to, but they might win you cases and get you clients if done correctly. It is all about personal preference, just think about your audience first. Everyone is different, so you should always keep this in mind.